Pioneering the Technology of Taste.

Discover how Katch is making genre obsolete, providing programmers and streamers unparalleled insight into why we like what we like.

WHAT WE OFFER

As seen in

Our Solutions

Expose Hidden Audiences

Uncover segments obscured by traditionally broad classifications like genre or mood. Go deeper into the different dimensions of audiences taste.

Media Market Intelligence

Understand the cultural dynamics of the marketplace to plan content development, licensing, and acquisition.

Product and UX Enhancement

Increase user trust and platform loyalty via superior and transparent recommendations combined with novel search and discovery experiences.

Multi-Dimensional Content Curation

Comprehend multiple dimensions of your content library to help design a more focused experience for your viewers.

Taste Based Advertising Campaigns

Build messaging and marketing campaigns informed by audience taste and values with insights derived from the Genome. Audience segments allow for fully integrated targeting and ad buying.

Expose Hidden Audiences

Uncover segments obscured by traditionally broad classifications like genre or mood. Go deeper into the different dimensions of audiences taste.

Media Market Intelligence

Understand the cultural dynamics of the marketplace to plan content development, licensing, and acquisition.

Product and UX Enhancement

Increase user trust and platform loyalty via superior and transparent recommendations combined with novel search and discovery experiences.

Multi-dimentional Content Curation

Comprehend multiple dimensions of your content library to help design a more focused experience for your viewers.

Taste Based Advertising Campaigns

Build messaging and marketing campaigns informed by audience taste and values with insights derived from the Genome. Audience segments allow for fully integrated targeting and ad buying.

Get beyond the genre

Build more impactful messaging and marketing campaigns across cities, countries, demographics, behavioral segments and tastes to maximize viewership and ROI.

Insights at the speed of cultural relevance...

Unlike other tag-based approaches, our unique genomic approach allows you to identify related and resonant media for any cultural event in real-time, enabling you to be front and center in the ever changing landscape of cultural relevance.

...and at every stage of
development

The Katch genomic algorithm is engineered to deliver next level insights on media at any phase of a project from script to final cut.

Get beyond the genre

Build more impactful messaging and marketing campaigns across cities, countries, demographics, behavioral segments and tastes to maximize viewership and ROI.

Insights at the speed of cultural relevance...

Unlike other tag-based approaches, our unique genomic approach allows you to identify related and resonant media for any cultural event in real-time, enabling you to be front and center in the ever changing landscape of cultural relevance.

...and at every stage of
development

The Katch genomic algorithm is engineered to deliver next level insights on media at any phase of a project from script to final cut.

Built by industry leaders, for industry leaders.

The Katch team features former executives of Pandora, Lionsgate and more.

Andrew Tight

CEO / Co-founder

10+ Years Producing
Profitable Movies. Produced
10 movies with Lionsgate

Dr. Nolan Gasser

Chief Genomic Officer

Former Architect of
Pandora Radio’s Music
Genome Project

John Dicconson

Chief Commercial Officer

Former Business Line
Executive at Experian

Dr. Brett Danaher

Chief Data Scientist

Professor of Data Analytics
at Chapman University

Jacob Clifton

CTO / Co-founder

15+ Years Building Technical
Teams from Data Science to
Movie Production

Kyle Haley

CIO / Co-founder

8+ Years Driving Technical
Innovation and Creative
Content Production

Kristy Strouse

VP of Genomic Operations

Former Editor in Chief at
Film Inquiry

Jesse Newby

Senior Manager, Data Science

Research Associate
of Data Science at
Chapman University

Jack Kelly

Business Development

Former Business Developer
at Verite Entertainment

Ray Kraus

VP of Product

Former Director of Product
and Managing Director
at Acxiom

Chris Murdough

Director of Data Products

Former TV Analytics Solution
Leader at LiveRamp

Bianca Mangravite

KatchU Program Manager

Former Media
Genome Analyst

Allie Shaffer

Chief Product Officer

15+ Years in the Tech, Advertising and Startup Industry

Lauren Cortizo

Head of Marketing

10+ Years in the Entertainment Marketing Industry

Evan Imlay

Engineering Team Lead

Research Associate
of Data Science at
Chapman University

Andrew Tight

CEO / Co-founder

10+ Years Producing
Profitable Movies. Produced
10 movies with Lionsgate

Dr. Nolan Gasser

Chief Genomic Officer

Former Architect of
Pandora Radio’s Music
Genome Project

Jacob Clifton

CTO / Co-founder

15+ Years Building Technical
Teams from Data Science to
Movie Production

John Dicconson

Chief Commercial Officer

Former Business Line
Executive at Experian

Allie Shaffer

Chief Product Officer

15+ Years in the Tech, Advertising and Startup Industry

Kyle Haley

CIO / Co-founder

8+ Years Driving Technical
Innovation and Creative
Content Production

Kristy Strouse

VP of Genomic Operations

Editor in Chief at
Film Inquiry

Dr. Brett Danaher

Chief Data Scientist

Professor of Data Analytics
at Chapman University

Lauren Cortizo

Head of Marketing

10+ Years in the Entertainment Marketing Industry

Jack Kelly

Business Development

Former Business Developer
at Verite Entertainment

Ray Kraus

VP of Product

Former Director of Product
and Managing Director
at Acxiom

Chris Murdough

Director of Data Products

Former TV Analytics Solution
Leader at LiveRamp

Evan Imlay

Engineering Team Lead

Research Associate
of Data Science at
Chapman University

Bianca Mangravite

KatchU Program Manager

Former Media
Genome Analyst

GET IN TOUCH

Cinedigm to integrate Katch's genomic data into Cineverse streaming service

Cinedigm Corp (NASDAQ:CIDM) Chief Technology Officer Tony Huidor and Katch CEO Andrew Tight discuss how Katch's Genomic Traits are going to enhance Cinedigms' content discovery.

WATCH ON YOUTUBE

Contact Us

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